Protests & Marches
The inauguration of Donald Trump was
followed by the single largest political protest
in American history. This history-making
event was started by a couple different
women who posted on Facebook the day
after the election because they were
frustrated and wanted to protest.
Within 12 hours, their Facebook notifications
just wouldn’t stop, and they realized
they had something that could be big. The
women agreed to speak on the phone and
decided to merge their events and the
Women’s March on Washington was born.
While protests or marches can be
effective, their impact usually depends
on how well organizers mobilize supporters
after the event, rather than how many
people show up to the protest or march.
Additionally, the people organizing protests
or marches are usually great at spreading
the word, handling event logistics, and
dealing with the media, but more often than
not, they do not understand the effective
advocacy strategies required to translate
their support into actual policy change.
Without a smart and strategic approach,
the message usually falls flat on Capitol Hill.